I went  back to reading Marketing principles the other day and crossing the pricing headline, I thought that covering this topic in my blog will be helpful specially for those who are just starting out or for small business owners that wish to know more about how to price their products or services. Note that there are pricing strategies which are different that pricing tactics. Pricing strategies are meant to be consistent with your business mission and values. Those are used as a guide while setting prices. I will talk about pricing tactics in another post but let me introduce the strategies first. There are six common pricing strategies that I explained below.

1. Open a discussion

2. Emojis

3. GIF

4. Videos

5. Images

So you have a product or a service in a highly competitive market? How you are going to succeed? First things first, let's highlight some of the beliefs that are common among people. I don't believe that offering an already existing product is a mistake. Actually you don't need to come up with a totally new to the world product to be successful. In fact, the chance that you're going you fail is high if you did not prepare well. If you decide to enter the market with a product that is known by people, the competition is high and you are struggling to survive among them, try to differentiate your product from your competitors.

As an option, you may create a unique angel. For example, you can offer a faster shipping option. Some of the small businesses can handle delivery on the same day as their unique angel. Think about your product carefully. See what other competitors are doing and create that angle.

The other option is to adjust your message clearly. For example, my message in my business is helping people organize their tasks and get closer to their goals. What is your message? Make it clear and easy for people to understand. Have a unique way to address your message.

Finally, I would like to wish you a great successful business journey. Thank you for your time. Come back soon for a new post.

Are you interested in starting a home business ? I started my home business when I was 18 years old while I was studying in my American University where I have been always busy with my homework , projects and reports. Nothing is impossible .. you can do it wether you're a student , a full job employee or even if you don't have anything to do other than starting a new business 😅

1. First things first .. choose the industry that you feel you will enjoy working in and search for an opportunity in that industry. After you decide on the business idea, grab a small business plan template and start thinking about your business while filling it out. Don't freak out because it will take days to figure out what you want to do and fill out this business plan.
2. After having plan that specify everything including your target market, your budget , your promoting techniques etc. , write all the tasks that you need to do before you start your business. For example, if you need to purchase an equipment, write this down and get it done.
3. Find motivation and support which means write down the reason why you want to start this business. Find the right people in your family that you can share your thoughts with and they can support you.
4. Make things professional and never neglect good customer service support such as having a good email address and prepare templates to contact customers. Have a business phone number. Work on a proper packaging because all those small things matter.
5. Share your story. I find that customers get attached to people behind any small business when they share their stories. Don't make them feel that you can't be reached and don't talk to them as robot. Build relationships that will help grow your business.

I know those steps are not a clear and simple actionable steps that you can do. Those are things that nobody told me before I started my business. I learned them and I swear by them because before four years I was in this spot where I wanted to start my own business so badly. I'm proud now that I own one of the leading Kuwaiti stationery and gifts corporations.

Thank you for reading.
See you soon 💕

So I was thinking how to make my space better to be more productive when it comes to working from home. I worked on my home business space for a year , trying to find the best things that will work for me and here what I have for you today.

Working from home can be really stressful and eventually you will mess up your space. Before I share with you some tips that I personally follow, I want to highlight the importance of separating your business space from your "relaxing" area which can be your bedroom , your coach , next to your TV etc.

If you don't have the ability to dedicate a room for your business, then just have a corner where you can mentally feel that this is your productive area. For me I spend most of my day in my office room which is not in the same floor where is my bedroom. 😉

1. Organized
Try to find out the best way where you can be organized in everything even in your computer files. That will help increase your productivity.

2. Keep it simple
You want your space to be breathable and not very complicated. Don't put a lot of things in this space. Keep the things that you really want.

3. Weekends check
Check your space at the end of the week and throw all the unnecessary papers and stuff to minimize the load

4. Motivation
Having a source of motivation like huge posters with positive qoutes will help you stay motivated.

5. Its yours
Last but not least, don't try to copy other's offices. If you don't need a big desk then don't go and buy one. Put your needs in front your eyes and make your business space to be yours. I personally need a smaller desk but a huge table for my three huge printers and machines. So it's all up to you.

Finally, if you are taking your home business seriously then consider investing on your business space on the long run once you have the chance to do that. It will reflect on your performance. See you in my next post 🙈💕

Well, I consider myself as one of the passionate small to medium business owners. So, let me tell you why it's great to be a small business owner and why I chose to start small.

1. Freedom
First things first. When you start small you have the freedom to chose how you want to work and operate your business.
 2. Customer experience 
Because you are small, you are able to build relationships with your current customers and let me tell you .. now I'm growing and the size of my customers that repeats their purchases are bigger but i still remember the first ones before three years because i had that ability to build relationships with the number of customers that i had that time.
3. No limits
You're not limited with certain visions or specific goals that you need to reach if you are a big company. When you are a big company, you are limited with your dreams because you have to save the current position that you have. As you are a small business, you can dream, try and make it happen. If you want to innovate, design, build relationships, etc. this the stage were you are free to explore and try.
4. Laws and taxes
Well, i know some countries now that offer licenses for home based businesses and my country is one of them and don't get me wrong, this is a very good step for every one in order to regulate those activities. What i mean is, if you're starting small and not sure whether you want to continue or not, you may explore that world as a small business without any taxes and employment laws because simply you are a small business.
5. Building knowledge and experience
I admit that in the four years that i have been working for my own business gave me a lot that i would never know if i just went for a regular job. When you start small you gain an incredible experience and knowledge of "how to grow" that will push you to be the best

So to end this post, if you are a small business or thinking to be one of them. Enjoy because you are one of a kind 👌🏻

Below I share some of the online courses that may be helpful for you guys specially if you are interested in business.

The seven secrets of master marketing

Ramadan is running and I was planning to post more but as you can see we all get busy during this month. Today I'm gonna put my thoughts shortly about three different ads of Ramadan 2017. Note that this is going to be my thoughts from marketing perspective. This is not an evaluation what so ever because If I would evaluate the ads I have to link it to their goals fro their campaigns. To make it short I'm gonna tell you some basic things that I noticed as a marketer while watching those Ads.

1. Zain


I believe that Zain is one of the leading companies when it comes to corporate social responsibilities campaigns. They choose a very sensitive yet a humanitarian and powerful message. To be honest, it means to me personally and I just cry every time I watch the begging of the Ad and then start smiling since it is positive. The content itself ( message and song lyrics ) is well planned and it feels that they put an effort to what the want to deliver. Since the Ad start with a story, it catches the audience's attention. Now moving to the target market for this Ad. I would say it's a peaceful message for everybody out there but I'm not sure what they thought about their target market as a specific thing that will make them measure their success later. Not forget to mention that they always stick to presenting their ( colors , symbols and commercial music or melody at the end ) which always a plus. To be honest this what makes it a Zain's ad because all of this mixture make you notice that this Zain's Ad.


2. DirectAid


I was searching for their previous ads and I think this is a very good step for them. I saw that they reached more than 1 million views which made me happy. Now the Ad I would say in the social side but it also directly present the company which spread the brand's awareness. I think this is a very good Ad in general and I hope that they keep on track. I strongly believe that this Ad will show great results in their donation's statistics.


3. NBK 

After I wrote the last post, I was thinking about the best way to create a corporate social responsibility campaign and for that I started reading some studies and fact about how people perceive those campaigns and I came across this survey fact sheet by Aflac. 

So basically, one of the main findings of this study is that millennials would rather support brands with strong corporate social responsibility initiatives than brands that are not. So if we want to follow this with an act, I think if your target market is Generation Y (millennials) then try to attract them by what they are interested in. That does not mean that any CSR campaign will work. You have to choose initiatives that they are concern about. Who are Millennials ?

I feel like I haven't been blogging for ages! I was working on different projects lately so I totally run out of time every time I put "blog post" in my schedule. Ramadan came and I also missed the pleasure to greet you guys (Ramadan Kareem).

So I will start putting my thoughts here in the blog in regarding of Ramadan ads. To be honest, I didn't have time to watch al of them but I saw quit few since most of them are shown on my monetized Youtube videos 🙈

Let's start with STC ad for Ramadan 2017. It's defiantly meant to be a corporate social responsibility campaign. I think it went for a good reason which is always a good thing for companies. I highly respect that they invested in a campaign that emphasize their brand image also. You can see that in the colors of objects that have been used in the ad. The color theme in the Ad makes it easy for people to recognize the brand identity. I feel this is the most thing that attracted me to the ad but as a Marketer of course because I always say if you want to make something good to your company, please invest on an corporate social responsibility campaign that emphasize your brand or don't do it at all.

Watch the Ad :




To be honest, I have been hearing some opinions about the song. Some people thought that repeating the same word over and over again was boring. It might be, but at the end of the day I think the words meant a lot. So that means they may improve on that side in their future ads.

That was my honest thoughts about that ad. I just wrote the things that I thought about when I saw it as a marketer and I didn't went deep with it. Hope you enjoyed =)

See you in my next post.

تم شرح البوست بـ اللغة العربية في الفيديو أدناه

When you launch a new product, you probably want the maxim time for your product to be alive. However, your product isn't going to sell forever! If you don't already know, products have a life cycle that we need to plan for in advance.

Planning doesn't only apply for new businesses and startups. As a business owner you have to plan in order to achieve your goals. In my post today I will discuss the reasons why you should plan and consider that even if you already started your business.

What I'm encouraging you to do is definitely not what we call "Business plan" with all its formal sections that it happens that we do it once and then keep it in a file on the shelf. I'm trying to introduce to you a new concept that each business owner should adopt which is "planning" in the simple way that this word means. Planning in general is a process where you manage your steps toward your end goal. That's exactly what I wanted you to do when I shared "The small business planner". Having such planner and planning habit will manage you business related activities.

Now why do you think planning is important for businesses ? .. Actually, planning will help you with making sure that you're applying your strategy that you wanted to focus on in your business. It will help with doing the right things to keep going in the right track. It will also help you relate your tactics to your overall strategy. What happens is that when we move to the tactics we forgot about the strategy. An example of that could be designing a product that does not match the definition strategy that we chose to follow in our business. The same apply on other tactics related decisions such as pricing and promotion.

Planning will help you with setting tasks and responsibilities in order to achieve your success. You will be able to set launching dates, deadlines etc.. Sometimes you will need to prioritize just because we as business owners will face times that we can't do every thing. we just need to do the thing that will go with our strategy. Planning will give you that confidence to decide what to do in urgent situations. Finally, I just want you to know that planning will help you grow and get results. That what I believe in and it make sense why my business is all about planners Lol ;p

Thank you for reading
See you in my next post =)

ترجمة مُختصرة :

التخطيط لا ينطبق فقط على فترة بدء مشروع جديد. أنت كصاحب مشروع تجاري  يجب عليك أن تتخذ "التخطيط" كأداة تساعدك في الوصول لأهدافك. في تدوينة اليوم راح أناقش أسباب تدفعنا كأصحاب مشاريع للتخطيط المستمر .. ليش مهم نخطط بشكل مستمر خلال هذه الرحلة ؟

طبعاً أنا ما أقصد خطة البزنز أو الي يسمونها دراسة الجدوى .. الي اقصده كمصطلح "تخطيط" هو عملية التخطيط لمهام العمل في مشروعك التجاري. عملية التخطيط لمهامك وادارتها بشكل منظم ستجعلك تصل لأهدافك. وهذا الشي الي حاولت أبسطه في ( منظم مشروعي الصغير) .. في التدوينة السابقة قدمت لكم هذا المنظم كملف مجاني جاهز للطباعة.

ليش تظنون التخطيط مهم لمشروعكم ؟ التخطيط راح يخليكم تتبعون الاستراتيجة الي ماشيين عليها في جميع جوانب مشروعكم بدون ما تحيدون عنها. التخطيط راح يساعدكم بربط التكتيكات التسويقية بالاستراتيجية الي ماشيين عليها أيضاً. الي يصير عادةً في المشاريع التجارية بإنه مجرد ما نخلص من وضع الاستراتيجية وننتقل للتكتيكات للأسف ننسى الاستراتيجية أو ما نعرف نربطها ببعض. مثال بسيط هو تصميم منتج ما يتطابق مع الاستراتيجية الي ماشي عليها المشروع. ونفس الشي ينطبق على القرارات الأخرى مثل التسعير والترويج.

التخطيط راح يساعدكم في وضع المسئوليات والمهام الي تحتاجون تسوونها عشان توصلون للنجاح الي تبونه. راح تكونون قادرين على إنكم تحددون مواعيد وتواريخ مهمة .. راح يساعدكم التخطيط أيضاً في وضع الأولويات. ببساطة التخطيط راح يعطيكم الثقة في مسألة اتخاذ القرارات لأنه كل شي واضح لكم ومكتوب ومخطط له. وأخيراً أتوقع عرفتوا إني أؤمن جداً بفعالية التخطيط وشفت نتايجه علي أنا شخصياً  .. عشان جذي تخصصت بصنع المنظمات في بزنزي الخاص ;p

شكراً لقرائتكم
دمتم بود | روان

Can I stress "understand your target market" enough through a new blog post today ? Why not! Today I'm going to explain the importance of getting insights about your target market which basically are your future or current customers if you already have a business. In order for you to start your business, you have to fully understand your customer. You have to know their needs and wants, and I have been talking about this in the last two posts. You can do this through an effective marketing information system that will generate an actionable customer insights. Now you can also use marketing research tools and speaking about that .. I think that all those fancy words that I just talked about need to be explained in steps in order for those who own a small business to start following the right path toward a successful business. Marketing research is definitely applicable in small businesses. You don't have to put a huge budget for that if you don't have access to it. As a small business owner you can get your customer's insights through informal surveys on small samples or observation. I have been doing this since I started my business to gain customer insights and that worked for me and I saw great results since I started doing this. Trust me, giving this a little more effort with a clear goal you will find similar results.

Whenever I start to write a post I say "Hopefully this will not be the last post for this month". I'm challenging myself to write more but I don't want to write anything. I would rather be late with my posts as long as they have a valuable content.

Today, I'm really happy to share with you the "Small Business Planner" that I created for those who want to start their own small business. This planner is dedicated to those who don't have background about Business & Marketing. I tried to simplify the plan sheets for you guys so hopefully you will benefit from them.

As you start planning for your business please note that this is not a detailed business plan. Business plans are made for different purposes. Some of them were made for the seek of finding an investor, some were written for a bank loan etc..

This is a "Small Business Planner" that you can use for your own self! That will help you put your starting plan on a paper so that you can move forward toward success. Take your time and think while planning. Filling those sheets may take a while specially with your decisions you want to make sure that your steps are right.

Let me know if you would like to see a Youtube video explains how to fill the sheets along with examples. I will be happy to do that for you!

Download the English version of the Small Business Planner Here

Thank you for reading
See you in my next post =)


ترجمة مُختصرة

في كل مرة أكتب تدوينة جديدة أقول إنشاءالله ما تكون آخر تدوينة لي هالشهر فقط لأني حابة أكتب أكثر بمدونتي وتكون بنشاط مستمر. أكيد أفضل أتأخر بتدويناتي ما دمت أنزل تدوينات بمحتوى مفيد.

اليوم أنا سعيدة بمشاركتي لـ "منظم مشروعي الصغير" الي حرصت إني أبسطه قدر المستطاع للأشخاص البعاد شوي عن هالمجال. حرصت إني أوظف دراستي للبزنز والتسويق خلال تصميمي لهذا المنظم. المنظم يتكون من أربعة صفحات مصممة خصيصا للمقبلين على البدء بمشروع تجاري صغير خاص بهم.

فقط أحب أنوه إنه خطة البزنز أو دراسة الجدوى عادة تكون مفصلة بشكل أكبر وتُكتب بشكل مختلف حسب السبب الي قاعدين نكتبها عشانه. بعض دراسات الجدوى تكتب للبحث عن ممول أو لقرض بنكي أو تمويل حكومي وغيره لكن الهدف من خطة البزنز الي صممتها لكم هي وضع خطة يمكن الالتزام فيها لبدء مشروع تجاري صغير ناجح.

تعبئة المنظم واتخاذ قرارات بشأن مشروعك راح ياخذ وقت وتفكير .. أتمنى لكم كل التوفيق
إذا كنتوا حابين تشوفون شرح لكيفية تطبيق هذه الخطة أو بمعنى أصح مثال لتعبئة هذا المنظم .. خبروني برغبتكم في التعليقات راح أسعد بتلبية رغبتكم أكيد

لتحميل منظم مشروعي الصغير هنا

بداية مشروع موفقة لكم
دمتم بود | روان

I have been asked a lot about how to start a business especially people who reached me from my business accounts on social media as a real model for them. It's hard to explain every thing with one comment in social media. I figured out why not talking about it in simple blog post. Actually, I will split the topic into two posts and I will start the first post with "Ideas" since businesses are driven from ideas. We build the business identity, plan and everything based on the idea. So, it make sense that we need to make a little more effort before deciding on the idea that will be the base of our business.

1. Know your customer
Make sure that you are creating it for someone (know your market). Speak to them and listen to their problems, search, observe their behaviors. That will help you find the needs of your customer in order to shape your idea to fit within this market niche. In this step you probably need to look at the data available and if not you need to come up with a useful data that you can rely on. Trust me the last thing that you would like to do is to start converting an idea into a business and invest your money in it blindly. DO YOU RESEARCH & ANALYZE DATA.

2. What is the value that you are creating for your target ?
You will find more complicated and "fancy idea generating processes" that you can use to start a business but I'm trying to make it simple & useful for non-marketers out there. Once you decide for who you're going to direct your idea for, you have to check if your idea provide a value for them. Whenever me & my mother sit to generate new product ideas for #boxigo, I admit that I always make it hard for her especially in this part cuz it directly influence how successful your product will be. Also note that your pricing later will defiantly be affected by your product's value in a way.

3. Is it available somewhere ?
Just because I face this a lot, I encourage you to search if someone already did this idea. Don't get me wrong, that does not mean that you have to stop and start again with a new idea. Actually you will be surprised how that will be so beneficial for you and your idea. Take time to study the other business pros and cons. What are their mistakes and threats and try to overcome those points before turning your idea into a business. I see this as a good thing that will make your success less harder to reach and will definitely make you stronger.

Not to make this blog anymore longer, stay tuned for my next post to know what to do next after shaping your idea and how to actually turn it into written business plan!

See you in my next post
Thank you for reading =)

ترجمة مُختصرة :

كوني أشتغل بالبزنز الخاص فيني لمدة تقارب أربع سنين، توجه لي سؤال " كيف أبدا مشروع تجاري" وتكرر كثير. يسعدني جداً أجاوب بإسهاب لكن شرح مثل هالشي صعب يكون برد بهيئة كومنت على السناب أو الانستقرام. فضلّت إني أقسم الموضوع على جزئين بالمدونة عشان يستفيد كل شخص عنده القدره والرغبة إنه يدخل هالمجال لكن خلفيته التسويقيه ضعيفة ويحتاج توجيه. بمعنى أدق راح يكون شرحي للموضوع مبسط جداً بعيداً عن المصطلحات التسويقية وراح أوضح سبب كل شي أذكر أهميته عشان يكون الفهم أسهل. التدوينة هذه بتتكلم عن الفكره ما قبل تحويلها إلى مشروع تجاري ربحي. كل مشروع تجاري مبني على فكره بالأساس وإذا كان الأساس صح فأي شي بعده راح يكون من السهل تشكيله لصالح نجاح المشروع.

الخطوة الأولى: معرفة الفئة المستهدفة
أقصد بالفئة المستهدفة بالأشخاص الي بنوجه لهم هذه الفكره أو بشكل أوضح أكثر الأشخاص الي راح يفضلون يدفعون مبلغ من أجل الحصول على هذه الفكره لما تتحول بزنز إن شاءالله. منو الأشخاص الي بنركز عليهم ؟ شنو صفاتهم وسلوكياتهم؟ شنو يواجهون مشاكل وشلون نحلها عن طريق فكرتنا؟ بهالطريقة راح نقدر نعرف احتياجات الفئة المستهدفة عشان نقدم لهم فكرة منتج تناسب احتياجاتهم. هالشي يتم عن طريق البحث عن الداتا والمعلومات والاحصائيات المتعلقة بهذه الفئة إن وجدت وإذا لا .. ببساطة أنصح تقضون شوية وقت بجمع المعلومات الي تحتاجونها بنفسكم عن طريق أدوات البحث التسويقي

الخطوة الثانية: ما هي القيمة المقدمة للفئة المستهدفة
شخصياً أشوف هالنقطة أساس نجاح أو فشل أي بزنز. لما يحين وقت التخطيط لمنتجات جديدة لمؤسستي غالبا تشاركني والدتي بتقديم أفكار وونختار الأنسب منها وندرسها وهكذا. أكون جداً شخص مُتْعِب في هالنقطة لسبب وهو إذا ما وصلنا للقيمة الي تتوقعها الفئة المستهدفة بتكون خطوة فشل مو نجاح. أيضاً مهم جداً تركزون على نقطة "القيمة" لسبب بديهي وهو خطوة التسعير لاحقاً بتكون متعلقة بشكل ما بالقيمة الي يقدمها المنتج أو الخدمة مهما كانت استراتجية التسعير المستخدمة. باختصار القيمة المقدمة من الفكرة الخاصة فيكم لازم تكون واضحة وتسد حاجة الفئة المستهدفة.

الخطوة الثالثة: هل سبق وتم عرض هذه الفكرة من قبل
إذا فعلا كانت موجودة  فهالشي ما راح يكون سلبي بالعكس ولا راح أطلب منكم تغضون البصر عن فكرتكم وتنسون أمرها بالعكس هالشي راح يعزز فكرتكم ويختصر عليكم طريق طويل ممكن تتعبون وانتوا تمشونه. تحتاجون تدرسون خطوات البزنز الي مقدم فكره مشابهة لفكرتكم لأنه بالنهاية راح يكون منافس لكم. ومع معرفة نقاط قوة وضعف فكرتهم والثغرات الموجوده راح تكون هذه معلومات داعمة لتحسين فكرتكم وتعطيكم قوة. راح توفرون على نفسكم وتشوفون الأخطاء الي سووها من قبل وتعدلونها عشان تكون بدايتكم قوية. مافي أي خطأ في إنكم تنزلون فكرة موجوده في الأساس ولا ما كنتوا تشوفون مليون كافيه في نفس المنطقة ببلد واحد كلهم يقدمون قهوة. الإبداع أساساً تعريفه يقول "تقديم فكرة بطريقة مختلفة". فلا تحصرون نفسكم وتعقدون الموضوع .. درسوا خطواتكم عشان تنجحون.

وبما أنه هالبوست طويل بما فيه الكفاية، الجزء الثاني راح يكمل نقطة ما بعد تشكيل الفكرة وتحويلها إلى خطة بزنز مكتوبة "دراسة الجدوى" والي راح تكون الخطوةالأولى لتنفيذ الفكرة الي درستوها.
انتظروا البوست القادم

دمتم بود | روان

After yesterday's webinar that I did for Boxigo Est., I have been told that I have a different personality .. I'm not complimenting myself but many of my attendees where dreaming about starting their own business and the closest person that they saw at that time as I was the host of the webinar was me. That actually made me think what is the difference in entrepreneurs personalities.

So, I thought what is a better idea than ending January with a post that can actually help those people and give them insights about what should they emphasize within their personalties to be able to do something different and to start their entrepreneurship journey.

When you start your entrepreneurship journey, you probably feel that you are different. You have the motivation that push you to create something, you want to give more .. you want to do more .. change something .. help people etc. You are future focused which means that you think about what you are going to accomplish tomorrow and you have the plan for it .. and for sure you are a day dreamer and you visualize your success.

I hope that this little treat (post) can help you start February with a clear vision about what you want to accomplish .. If you want to start your entrepreneurship journey .. start your own business or accomplish a certain goal just go for it.

See you in my next post.
Thank you =)

So ..  Finally I graduated and got my Marketing Bachelor Degree !!
It feels (I don't know actually how it feels like lol!) because all what happened since that day , I was getting nightmares about my exams and the Uni. I have been dreaming about courses that I took two years ago which is insane! Anyway .. I'm gonna split this post into two parts where I explain my feelings about graduation and the other part will be for those who are considering to study marketing or even explore it by reading or taking online courses.



How does it feel like ?
For me I have been putting sooo much efforts when I started studying at my Uni. I have been an honor student for the past (almost five years). It was not that easy and there have been times where I got depressed .. where I cried .. where I just wished that graduation comes fast.



You know what happened when there were just few days before graduating ?
I freaked out. I started staying till they literally close the Uni. I wanted to stay. I didn't want to leave. I think it was because of the fact that I got emotionally attached to the places, people and memories (every thing happened there within the last five years), and it was hard to move on. I stopped talking about marketing for days after graduating. I went through post graduation depression even though I started getting back to work on my own business after a short break so i was busy but still depressed. Now after two weeks of thinking, everything started to go back in track again. I read marketing articles, listen to related podcasts and talk about my passion "Marketing" again like how I used to do before. I used to do business and marketing related webinars and that what I'm planning to do right now. I'm having that vision of what I want to do and I'm trying to set the plan for that. It is not just a goal or a dream to make true, it have been always a journey that I would like to live and my Marketing journey is about to start.



So, I know some people who are considering studying Marketing as a major which always makes me happy honestly. Also I know way more people that want to know about Marketing because they want to start their own business. Now if you chose to study Marketing as a major please know that it is not easier than the other majors of business and management what so ever. It just depends on what you're passionate about and what you're good at. I have been studying marketing and I have been seeing those students who just don't know what the course is about and they simply fail the course. Guess what ? I thought marketing doesn't have any relationship with numbers and I ended up doing statistics in some of my marketing courses and I had to deal with numbers in any project. That being said, you will still see many people sitting around you in this same major that don't care about studying in general just because they thought this is the easiest major (that is the case in Kuwait). The fun part is what you're going to study can be applied in real life. You will feel how real it is and that will make you exited even more. Real examples will start popping in your head and you will enjoy the journey of studying this major. I really recommend choosing specific sub majors within marketing to focus on deeply either by reading or any other way to be skillful with it during your study or after your Bachelor. Marketing is huge as major and there are so many different sub majors under the Marketing umbrella. Choose what you're really passionate about and dig deep into that sub major. For those who just want to understand marketing because they're about to start their own small business, reading and taking short and small courses will work for you.

Hope you enjoyed reading my post .. See you soon.
Thank you =)


ترجمة مُختصرة :

مؤخراً تخرجت من الجامعة بتخصص إدارة أعمال - تسويق .. ترجمة شعوري صعبة للأمانة
ببساطة لأني من اليوم الي تخرجت فيه وأنا أحلم بامتحاناتي و بالجامعة و دخلت بموجة إنه كل شي وقف
والغريب إني أساساً من تخرجت على طول انشغلت بالمؤسسة وما كان في وقت للتفكير لكن ما زال في شي وشعور غريب. التدوينة راح تنقسم لقسمين. القسم الأول يصف شعوري وقت التخرج وتجربتي والقسم الثاني راح يكون للناس الي تفكر تدرس تسويق كتخصص او للي حابة تعرف عنه وتدرسه بشكل مبسط لأنها حابة تدعم هالشي بمشروعها الخاص.


شلون كان شعوري وقت التخرج ؟ بالنسبة لي أنا شخص بذل مجهود حيل كبير بسنين الجامعة لسبب واحد إني كنت حابة تخصصي وكنت حاطة هدف التفوق بعين الاعتبار والحمدلله حققته على مدى هالسنوات. ما كان الموضوع سهل أبداً .. كان في أيام كنت اضغط فيها حيل لدرجة إني ما اقعد مع اهلي من ضغط الدراسة ، لدرجة كنت أتمنى أتخرج بأسرع وقت. لكن لما وصلنا للعد التنازلي الصجي ولما صارت الأيام الأخيرة تنعد على أصابع اليد تغير الوضع تماماً! صرت أقعد بالجامعه حتى وأنا ما عندي كلاسات. كنت أدرس بالمكتبة أكثر وصرت أتأمل الجامعة .. كنت متعلقة فيها وكان الموضوع صعب لآخر لحظة كنت مو متخيلة إني بطلع خلاص. بعدها حسيت كل شي وقف لدرجة إني ما صرت أتكلم عن الشي الي دوم أتكلم عنه واهوا التسويق لأيام .. بعدها بأيام رجع كل شي طبيعي الحمدلله ورجعت روان الي قبل تقرا مقالات تسويقية وتسمع بودكاست عن هالمواضيع ومثل ما عهدتوني برجع أسوي دورات اون لاين وامسيات مسموعة عن هالمجال. صارت الرؤية واضحة بالنسبة لي وشنو بالضبط حابة أسوي ومستمتعة بهالرحلة.


خلال الفترة الماضية انسئلت وايد عن التخصص وهل أنصح فيه ولا لا ولذلك أقول لكل شخص حاب يدرس التسويق كتخصص دراسي لازم يعرف إنه التسويق ما يقل صعوبة عن أي تخصص آخر بإدارة الأعمال. الاختيار لازم يكون مبني على شنو الشخص يحب وشنو شاطر فيه. بالنسبة لي توقعت الماركتنق ماله علاقة بالأرقام ولا شعوريا شفت نفسي استخدم الارقام بكل بروجكت نسويه و ببعض المواد يدخل فيها الاحصاء بتعمق. بالنسبة لايجابيات التخصص فهو تخصص ممتع ومرتبط بالواقع بشكل مباشر يعني اغلب الي يُدرس تقدرون تربطونه بأمثلة حقيقة وهذا شي ممتع جداً. بالنسبة للي محتاجين التسويق لمشروعهم الخاص فالقراءة بهالمجال والكورسات القصيرة تفي بالغرض.

كل الود | روان