How to make the most out of your CSR campaign ? | كيف تبتكر حملات مسئولية اجتماعية ذكية
After I wrote the last post, I was thinking about the best way to create a corporate social responsibility campaign and for that I started reading some studies and fact about how people perceive those campaigns and I came across this survey fact sheet by Aflac.
So basically, one of the main findings of this study is that millennials would rather support brands with strong corporate social responsibility initiatives than brands that are not. So if we want to follow this with an act, I think if your target market is Generation Y (millennials) then try to attract them by what they are interested in. That does not mean that any CSR campaign will work. You have to choose initiatives that they are concern about.
Millennials which are also known as Generation Y or the Net Generation, are the demographic cohort that directly follows Generation X. Researchers debate about the years that they were born in but typically use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years. That makes me one of them 😌
How to Make the most out of your CSR campaign?
1. Make the action part of the campaign like sharing the story or participating in the hashtag. It's not necessary have to be a donation. You can motivate them to do things with no cost actions.
2. Make the actions simple to be done, let's say a click to share or retweets and it doesn't have to be a social media kind of activity but this just an example.
3. Can you recall an donation event that happened lately? Probably most of them share the total amount of donations at the end of the event. This measurement is needed in CSR campaigns because millennials want to see the impact of what the did when they participated.
4. Promote your brand. I understand that some companies are afraid to do that so they don't lose the non-profit campaign kind of theme but when you put a huge advertising budget don't make it a failure by neglecting your brand name to be highlighted.
5. Make sure that you set your performance key indicators to check your results and see if you achieved your goals
6. Keep on the same path that you're promoting you brand to be so let's say that you support small families productions wishing you retail store. Keep improving that side of your business.
I hope the information that I discussed are valuable. Wait for my Arabic version explanation video which I will post soon.
Have a nice day 💙
سيتم إضافة فيديو مشروح باللغة العربية قريباً جداً .. كونوا بالقرب
0 comments