Can I stress "understand your target market" enough through a new blog post today ? Why not! Today I'm going to explain the importance of getting insights about your target market which basically are your future or current customers if you already have a business. In order for you to start your business, you have to fully understand your customer. You have to know their needs and wants, and I have been talking about this in the last two posts. You can do this through an effective marketing information system that will generate an actionable customer insights. Now you can also use marketing research tools and speaking about that .. I think that all those fancy words that I just talked about need to be explained in steps in order for those who own a small business to start following the right path toward a successful business. Marketing research is definitely applicable in small businesses. You don't have to put a huge budget for that if you don't have access to it. As a small business owner you can get your customer's insights through informal surveys on small samples or observation. I have been doing this since I started my business to gain customer insights and that worked for me and I saw great results since I started doing this. Trust me, giving this a little more effort with a clear goal you will find similar results.