Ramadan is running and I was planning to post more but as you can see we all get busy during this month. Today I'm gonna put my thoughts shortly about three different ads of Ramadan 2017. Note that this is going to be my thoughts from marketing perspective. This is not an evaluation what so ever because If I would evaluate the ads I have to link it to their goals fro their campaigns. To make it short I'm gonna tell you some basic things that I noticed as a marketer while watching those Ads.

1. Zain


I believe that Zain is one of the leading companies when it comes to corporate social responsibilities campaigns. They choose a very sensitive yet a humanitarian and powerful message. To be honest, it means to me personally and I just cry every time I watch the begging of the Ad and then start smiling since it is positive. The content itself ( message and song lyrics ) is well planned and it feels that they put an effort to what the want to deliver. Since the Ad start with a story, it catches the audience's attention. Now moving to the target market for this Ad. I would say it's a peaceful message for everybody out there but I'm not sure what they thought about their target market as a specific thing that will make them measure their success later. Not forget to mention that they always stick to presenting their ( colors , symbols and commercial music or melody at the end ) which always a plus. To be honest this what makes it a Zain's ad because all of this mixture make you notice that this Zain's Ad.


2. DirectAid


I was searching for their previous ads and I think this is a very good step for them. I saw that they reached more than 1 million views which made me happy. Now the Ad I would say in the social side but it also directly present the company which spread the brand's awareness. I think this is a very good Ad in general and I hope that they keep on track. I strongly believe that this Ad will show great results in their donation's statistics.


3. NBK 

After I wrote the last post, I was thinking about the best way to create a corporate social responsibility campaign and for that I started reading some studies and fact about how people perceive those campaigns and I came across this survey fact sheet by Aflac. 

So basically, one of the main findings of this study is that millennials would rather support brands with strong corporate social responsibility initiatives than brands that are not. So if we want to follow this with an act, I think if your target market is Generation Y (millennials) then try to attract them by what they are interested in. That does not mean that any CSR campaign will work. You have to choose initiatives that they are concern about. Who are Millennials ?

I feel like I haven't been blogging for ages! I was working on different projects lately so I totally run out of time every time I put "blog post" in my schedule. Ramadan came and I also missed the pleasure to greet you guys (Ramadan Kareem).

So I will start putting my thoughts here in the blog in regarding of Ramadan ads. To be honest, I didn't have time to watch al of them but I saw quit few since most of them are shown on my monetized Youtube videos 🙈

Let's start with STC ad for Ramadan 2017. It's defiantly meant to be a corporate social responsibility campaign. I think it went for a good reason which is always a good thing for companies. I highly respect that they invested in a campaign that emphasize their brand image also. You can see that in the colors of objects that have been used in the ad. The color theme in the Ad makes it easy for people to recognize the brand identity. I feel this is the most thing that attracted me to the ad but as a Marketer of course because I always say if you want to make something good to your company, please invest on an corporate social responsibility campaign that emphasize your brand or don't do it at all.

Watch the Ad :




To be honest, I have been hearing some opinions about the song. Some people thought that repeating the same word over and over again was boring. It might be, but at the end of the day I think the words meant a lot. So that means they may improve on that side in their future ads.

That was my honest thoughts about that ad. I just wrote the things that I thought about when I saw it as a marketer and I didn't went deep with it. Hope you enjoyed =)

See you in my next post.

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