After yesterday's webinar that I did for Boxigo Est., I have been told that I have a different personality .. I'm not complimenting myself but many of my attendees where dreaming about starting their own business and the closest person that they saw at that time as I was the host of the webinar was me. That actually made me think what is the difference in entrepreneurs personalities.

So, I thought what is a better idea than ending January with a post that can actually help those people and give them insights about what should they emphasize within their personalties to be able to do something different and to start their entrepreneurship journey.

When you start your entrepreneurship journey, you probably feel that you are different. You have the motivation that push you to create something, you want to give more .. you want to do more .. change something .. help people etc. You are future focused which means that you think about what you are going to accomplish tomorrow and you have the plan for it .. and for sure you are a day dreamer and you visualize your success.

I hope that this little treat (post) can help you start February with a clear vision about what you want to accomplish .. If you want to start your entrepreneurship journey .. start your own business or accomplish a certain goal just go for it.

See you in my next post.
Thank you =)

So ..  Finally I graduated and got my Marketing Bachelor Degree !!
It feels (I don't know actually how it feels like lol!) because all what happened since that day , I was getting nightmares about my exams and the Uni. I have been dreaming about courses that I took two years ago which is insane! Anyway .. I'm gonna split this post into two parts where I explain my feelings about graduation and the other part will be for those who are considering to study marketing or even explore it by reading or taking online courses.



How does it feel like ?
For me I have been putting sooo much efforts when I started studying at my Uni. I have been an honor student for the past (almost five years). It was not that easy and there have been times where I got depressed .. where I cried .. where I just wished that graduation comes fast.



You know what happened when there were just few days before graduating ?
I freaked out. I started staying till they literally close the Uni. I wanted to stay. I didn't want to leave. I think it was because of the fact that I got emotionally attached to the places, people and memories (every thing happened there within the last five years), and it was hard to move on. I stopped talking about marketing for days after graduating. I went through post graduation depression even though I started getting back to work on my own business after a short break so i was busy but still depressed. Now after two weeks of thinking, everything started to go back in track again. I read marketing articles, listen to related podcasts and talk about my passion "Marketing" again like how I used to do before. I used to do business and marketing related webinars and that what I'm planning to do right now. I'm having that vision of what I want to do and I'm trying to set the plan for that. It is not just a goal or a dream to make true, it have been always a journey that I would like to live and my Marketing journey is about to start.



So, I know some people who are considering studying Marketing as a major which always makes me happy honestly. Also I know way more people that want to know about Marketing because they want to start their own business. Now if you chose to study Marketing as a major please know that it is not easier than the other majors of business and management what so ever. It just depends on what you're passionate about and what you're good at. I have been studying marketing and I have been seeing those students who just don't know what the course is about and they simply fail the course. Guess what ? I thought marketing doesn't have any relationship with numbers and I ended up doing statistics in some of my marketing courses and I had to deal with numbers in any project. That being said, you will still see many people sitting around you in this same major that don't care about studying in general just because they thought this is the easiest major (that is the case in Kuwait). The fun part is what you're going to study can be applied in real life. You will feel how real it is and that will make you exited even more. Real examples will start popping in your head and you will enjoy the journey of studying this major. I really recommend choosing specific sub majors within marketing to focus on deeply either by reading or any other way to be skillful with it during your study or after your Bachelor. Marketing is huge as major and there are so many different sub majors under the Marketing umbrella. Choose what you're really passionate about and dig deep into that sub major. For those who just want to understand marketing because they're about to start their own small business, reading and taking short and small courses will work for you.

Hope you enjoyed reading my post .. See you soon.
Thank you =)


ترجمة مُختصرة :

مؤخراً تخرجت من الجامعة بتخصص إدارة أعمال - تسويق .. ترجمة شعوري صعبة للأمانة
ببساطة لأني من اليوم الي تخرجت فيه وأنا أحلم بامتحاناتي و بالجامعة و دخلت بموجة إنه كل شي وقف
والغريب إني أساساً من تخرجت على طول انشغلت بالمؤسسة وما كان في وقت للتفكير لكن ما زال في شي وشعور غريب. التدوينة راح تنقسم لقسمين. القسم الأول يصف شعوري وقت التخرج وتجربتي والقسم الثاني راح يكون للناس الي تفكر تدرس تسويق كتخصص او للي حابة تعرف عنه وتدرسه بشكل مبسط لأنها حابة تدعم هالشي بمشروعها الخاص.


شلون كان شعوري وقت التخرج ؟ بالنسبة لي أنا شخص بذل مجهود حيل كبير بسنين الجامعة لسبب واحد إني كنت حابة تخصصي وكنت حاطة هدف التفوق بعين الاعتبار والحمدلله حققته على مدى هالسنوات. ما كان الموضوع سهل أبداً .. كان في أيام كنت اضغط فيها حيل لدرجة إني ما اقعد مع اهلي من ضغط الدراسة ، لدرجة كنت أتمنى أتخرج بأسرع وقت. لكن لما وصلنا للعد التنازلي الصجي ولما صارت الأيام الأخيرة تنعد على أصابع اليد تغير الوضع تماماً! صرت أقعد بالجامعه حتى وأنا ما عندي كلاسات. كنت أدرس بالمكتبة أكثر وصرت أتأمل الجامعة .. كنت متعلقة فيها وكان الموضوع صعب لآخر لحظة كنت مو متخيلة إني بطلع خلاص. بعدها حسيت كل شي وقف لدرجة إني ما صرت أتكلم عن الشي الي دوم أتكلم عنه واهوا التسويق لأيام .. بعدها بأيام رجع كل شي طبيعي الحمدلله ورجعت روان الي قبل تقرا مقالات تسويقية وتسمع بودكاست عن هالمواضيع ومثل ما عهدتوني برجع أسوي دورات اون لاين وامسيات مسموعة عن هالمجال. صارت الرؤية واضحة بالنسبة لي وشنو بالضبط حابة أسوي ومستمتعة بهالرحلة.


خلال الفترة الماضية انسئلت وايد عن التخصص وهل أنصح فيه ولا لا ولذلك أقول لكل شخص حاب يدرس التسويق كتخصص دراسي لازم يعرف إنه التسويق ما يقل صعوبة عن أي تخصص آخر بإدارة الأعمال. الاختيار لازم يكون مبني على شنو الشخص يحب وشنو شاطر فيه. بالنسبة لي توقعت الماركتنق ماله علاقة بالأرقام ولا شعوريا شفت نفسي استخدم الارقام بكل بروجكت نسويه و ببعض المواد يدخل فيها الاحصاء بتعمق. بالنسبة لايجابيات التخصص فهو تخصص ممتع ومرتبط بالواقع بشكل مباشر يعني اغلب الي يُدرس تقدرون تربطونه بأمثلة حقيقة وهذا شي ممتع جداً. بالنسبة للي محتاجين التسويق لمشروعهم الخاص فالقراءة بهالمجال والكورسات القصيرة تفي بالغرض.

كل الود | روان

Hello Marketing Readers,

I have been busier than ever with my last two months before graduating, but I had to write this post as soon as possible, so that when I post new marketing related posts, it will be built on this post which will clear things out.

I have been struggling with people having a misperception about my major!
It just exceeds the limits and I have been told lately by a very well-known entrepreneur that marketing comes last in any business where they decide how to advertise which is kind of sad that he thought that this is how marketing works in business. For me, I know that part of the fault goes to marketing students, people who are considered professional marketers and the image that was created by our society that Marketing is the easiest major so it's for everybody.

For more than four years, I have been trying to make the marketing concept clear for people around me. If you are a business owner or an idea generator, you need to know that marketing is an essential part that starts before your idea or business starts. It is much more than advertising or sales.

If I asked a group of people to define Marketing for me, most of them will link it to either selling at malls, convincing people to buy or advertisements which is probably not true. That is why when I worked in a large company few months ago, I was surprised that they did not have a marketing department. They had a public relation department though but the idea is that unfortunately, in Kuwait even big companies that are able to have marketing within their company choose to minimize that part.

Marketing starts when you have the intention to serve a certain target or to generate a new idea or to have a business. Even if you are about to do an unprofitable event or activity, marketing is applied. That is why we have product development, product designing, social marketing, marketing research, brand architecture etc.. are major parts of marketing and each on of them is a whole area with its concepts. For me, I believe that I cannot understand every marketing sub-major just with one degree.

An interesting thing to mention:

Since here in Kuwait, we are about to have the book fair huge event, do you know that each book from those millions of books has its marketing plan and it even started before the book content was written? Have you been to one of the movies lately? Do you know that deciding on the movie's story is one of the marketing tasks!

I get really sad when people specially small business owners, pay attention just for advertising and promoting their products. Nothing wrong to start with zero knowledge but start building that marketing knowledge and implement it in your business.

AND .. I can't end this post without a source that may guide you with a clear understanding of marketing .. Here you will find core concepts of marketing by John Burnett. Enjoy!

Thank you =)


ترجمة مُختصرة : 

مع انشغالي بآخر شهرين ما قبل التخرج لكن ما زلت عند رغبتي في التدوين عن مجال التسويق بشكل خاص. السبب وراء هالتدوينة هو إنها بتكون مرجع أو أساس أبني عليه بقية التدوينات وذلك لسبب واحد وهو مواضيع الماركتنق متصلة ومبنية على بعض. بالنسبة لي كطالبة تسويق عانيت وايد من مواجهة انتقادات أو أفكار خاطئة مأخوذة عن تخصصي التسويق. بالنسبة لي الموضوع تخطى توقعاتي لما شخص معروف من المبادرين قالي إنه التسويق يعتبر من آخر المهام الي المفروض نقوم فيها بالبزنز أو المشروع وهالشي ( ص ع ق ن ي ) لأنه جهل الناس بشكل عام عن مجال التسويق أمر طبيعي ومقبول لكن جهل شخص يعتبر مبادر ولعدة سنوات بأهمية التسويق و ترتيبه الصحيح بين خطوات البدء بمشروع تجاري يعتبر غير مقبول أبداً.

عشان ما تكون نظرتي سلبية ولمدة أربع سنوات كنت أحاول أبسط مفهوم التسويق وأشرحه للناس الي حولي. كنت أشرجه بنفس الحماس كل مرة وكنت أناقش مواضيع مختلفة لسبب بسيط وهو نشر الوعي. من المهم عندي إني أوضح الفرق بين التسويق والإعلان لأنه هذا أكثر كونسبت غلط شائع بينا.

التسويق يبدأ من الوقت الي يكون عندك رغبة في تلبية احتياجات فئة معينة والي بتكون الفئة المستهدفة للمشروع. حتى لو  كان المشروع غير ربحي فالتسويق يُطبق في هالحالة. وعشان جذي عندنا مجالات متعددة بداخل مجال التسويق مثل تطوير وادارة المنتجات،  تصميم المنتجات، التسويق الاجتماعي، البحث التسويقي وبناء العلامات التجارية وغيرها ( أتمنى إني ذكرتهم بالمصطلح العربي الصحيح) .. وشخصياً أشوف إنه شهادة وحدة بالتسويق ما تؤهلني أكون عارفة بكل مجال من هالمجالات بروحه .. كل مجال بروحه يحتاج تعمق وبحث أكثر وكل شي عالمه كبير ومشوّق.

في الأعلى بالترجمة الانجليزية بنهاية الفقره يوجد رابط لكتاب لأسس التسويق يعتبر غني ومفيد لأي شخص حاب ياخذ فكرة عامة عن التسويق.

كل الود | روان

Hello Marketing Readers ,




Obviously, whenever I say Marketing Readers that means that the post will be related to Marketing.

Just to stay away from normal blogs where they start with an introduction post, I decided to jump into the content. My vision is to keep this blog as simple as I can and I would like to share things that represent me as a person.

I have been invited to attend ArabNet Kuwait 2016 Event. It was hold last week on October 4-5.
I will just talk about things that I really felt attached to since I consider myself as an Entrepreneur. The first Panel discussed the entrepreneurship and whether it is a trend and will it remain for a long time. Honestly I really think that most of startups are losing control and they didn't invest time to have a strong marketing plan before starting which never is ( How I'm gonna advertise ). You are killing your business with that lack of planning. That being said, the trend of entrepreneurship will stop unless people start to be aware that this journey is serious. It needs a lot of hard work and the ability to face failures. They have mentioned also that most of the new businesses are in the food industry which for us in Kuwait is not an ideal industry now since it's so full. We have many options as customers so how you're going to compete in that industry to be a constant option for me? Try to think of something that you are passionate about and at the same time you need to  find an opportunity in the market. I really liked the part where they discussed the process of getting your license done which needs to be easier.

One of the Panels discussed the Online Payment where I really didn't find help from K-net & Master card. You as an e-commerce still need a getaway that will link you to them. Their were a part where they discussed how still customers prefer to pay on delivery. I liked the part when Namshi.com solved the problem of online payments by offering a cash on delivery option which states that they weren't seeking changes in the behavior of their customers. They just served their needs. If you want you can increase the awareness of online payment for your business though but it depends on which path you choose to go for.

One of the panels discussed the importance of social media content and video content specifically which I'm trying to improve for my business for the past few months. It is important to focus on your content more than followers number, comments and etc.

I have a lot to say but I think I want to stick with the simpleness that I wanted first so if you would like to have a look on the agenda of the conference just click here, and also you can check the speakers list here.

Thank you =)

ترجمة مُختصرة :

كـ تدوينة أولى فضلت تكون ذات محتوى أكثر من ما تكون مقدمة تقليدية يتخطاها القرّاء
فكتبت عن أقرب حدث حضرته قبل أسابيع وهو مؤتمر التسويق الرقمي
ما زال بعض المسوقين يخلطون بين الرقمي والالكتروني لكن هالمؤتمر جمع مواضيع عدة مهمة لكل مُبادر
وطُرحت بشكل مكثف وغطت مواضيع مختلفة وجوانب عدة بخصوص التسويق الرقمي

بتطرق لبعض المواضيع الي همتني كشخص مبادر وشغوفه بالتسويق بنفس الوقت
أول مناقشة كانت تهدف لمعرفة هل (المبادرة) بالكويت حاليا هبة لكثير من الشباب؟ هل راح تستمر؟ شنو العوائق الي يواجهونها؟ وشنو واجباتهم عشان ينجحون أيضاً
حبيت إنهم تطرقوا لموضوع الرخصة التجارية لأني عانيت شوي عشان تطلع خصوصاً هالأيام في وايد أفكار ما تحتاج
رخصة محل تجاري لذلك وُجب إنه تنضاف قوانين يديدة تنظم الأعمال التجارية المتطورة والحديثة

من وجهة نظري كثير من المشاريع الصغيرة اختلط عليهم الأمر وخسروا القدرة على التحكم في نجاح مشاريعهم الربحية منها والغير ربحية ايضا لعدم الحصر .. عدم اخذ الخطة التسويقية بعين الاعتبار قبل بداية المشروع هو أحد أهم الاسباب لهالمشكلة والخلط ما بين التسويق والدعاية تعتبر من أكبر أكبر أكبر المشكلات الي أشوفها بين المبادرين الي ما عندهم علم بمجال التسويق وهذا مو عيب أبداً كونه مبادر غير مختص بالمجال يعتبر تحدي له عشان يمشي بالمسار الصحيح والي بدايته تكون قوية لما يأسس مشروع بخطة تسويقية صحيحة وقوية من البداية. ف إذاً هالشي راح يكون (هبّه) مثل ما لقبها المجتمع الكويتي إذا المبادرين ما حسّوا بجدية وجود خطة تسويقية صحيحة.

من المواضيع الي انطرحت ايضاً كانت حلقة نقاشية حول خدمات الدفع الالكترونية وكانوا مشاركين فيها ممثلين لشركات كي نت وماستر كارد وغيرهم مبادرين لمشاريع مختلفة تكلموا عن حلول لطرق الدفع وغيره. هالموضوع لسببين  .. موقع نمشي مثلاً قدم خيار الدفع عند الاستلام بناءً على رغبات العملاء .. درسوا الفئة المستهدفة وشافوا إنه هالشي بيحقق لهم هدفهم وأقدموا عليه. و أخيراً أتمنى يكون مختصر مفيد لطرح المؤتمر وان شاءالله تكثر هالنوع من المؤتمرات عندنا بالوطن العربي.

كل الود | روان